Case Study: DAVIDsTEA boosts ecommerce performance with Salesforce Commerce Cloud

DAVIDsTEA brings more people their perfect blend with Salesforce

DAVIDsTEA, a Canadian tea retailer, faced the challenge of scaling its business and maintaining an intimate customer connection as it explored new distribution channels. Their existing ecommerce platform lacked the necessary scalability and performance, impacting the customer experience, and they required a smarter system to capture and utilize customer data. They turned to vendor Salesforce for a solution, implementing Salesforce Commerce Cloud and Service Cloud.

Salesforce implemented Service Cloud to replace spreadsheets and provide a 360-degree customer view, improving service efficiency. They also rolled out Commerce Cloud, which dramatically enhanced the online customer experience and website performance. The measurable results included a 50% improvement in page load times and increases in mobile and desktop conversion rates. Salesforce provided the scalable platform DAVIDsTEA needed to grow while preserving its close customer relationships.

DAVIDsTEA

Damon Sloane

Vice President, Ecommerce