Case Study: PacSun boosts social commerce and omni-channel shopping with Salesforce Commerce Cloud

PacSun connects social media with ecommerce to make shopping memorable

PacSun, a retailer specializing in youth fashion, faced the challenge of engaging its trend-sensitive audience with a slow, heavily customized legacy ecommerce platform that lacked modern social capabilities. To remain competitive and connect with shoppers on social media, they required a nimble and innovative solution, which led them to implement the Salesforce Commerce Cloud platform.

The solution from Salesforce Commerce Cloud enabled deep social media integration, allowing PacSun to track trends and customer interactions across platforms like Instagram and Facebook. This resulted in improved brand awareness, increased store footfall, and higher website traffic. The platform also provided the agility to continuously update their digital offerings and personalize the shopping experience across all channels.

PacSun

Coleen McNally

Vice President of IT