Case Study: engelhorn achieves higher conversions and revenue with Salesforce Commerce Cloud Einstein

How engelhorn boosts conversions and drives revenue with AI

engelhorn is a Germany-based department store carrying over 700 brands and 35,000 products, but that breadth made it hard to surface the right items for each shopper. With an online merchandising team of just three managing a business growing 20–30% annually, the company struggled to deliver personalized recommendations and maintain manual merchandising across its vast catalog.

By implementing Commerce Cloud Einstein (launched Nov 2016) engelhorn deployed AI-powered product recommendations and Predictive Sort in about four weeks, automating personalized complement, alternative and recently viewed slots. The result: a 2.5% lift in conversion rate, 1.5% higher average order value, nearly 4% more revenue per visitor and add-to-cart rates up over 1%, while reducing manual merchandising and freeing the team to focus on customer experience and growth.

engelhorn

Kirstin Hesse

Director of Online Merchandising