Case Study: SOLARWATT achieves 50% online orders and 30% sales-process time savings with Salesforce Commerce Cloud

SOLARWATT shines a light on sustainable energy with easy online business buying

SOLARWATT, a 25‑year leader in photovoltaic systems and Europe’s glass‑glass market leader with 450+ employees and 3,000 partners across 50+ countries, needed a scalable way to handle growing demand and routine small‑volume orders. Manual order processing was slowing growth and hindering international expansion, so the company prioritized digital transformation to boost productivity, customer insight, and online sales.

By adopting Salesforce B2B Commerce and building a guided Solar Project Planner plus a logistics tool and integrated Sales/Service processes, SOLARWATT launched online buying in eight countries in six months and empowered partners to self‑configure projects. Results: 50% of orders now come through the storefront, conversion rates rose from 0.3% to 10%, reps save 30% more time, 25% of the sales team now focuses on outbound selling, and service automation improved proactive customer care.

Solarwatt