Case Study: Univar Solutions achieves self‑serve buying and increased revenue with Salesforce Commerce Cloud

Chemical distributor Univar makes business buying — and increased sales — easy

Univar, a global distributor of commodity and specialty chemicals, needed to modernize its buying experience after customers demanded B2C‑style self‑service, easy reordering, and 24/7 access. Facing pressure to protect market share (including moves by marketplaces like Amazon Business), Univar also aimed to raise gross profit per order, improve order accuracy, streamline renewal and subscription management, and gain a more holistic view of customers.

Univar implemented Salesforce B2B Commerce and related Cloud solutions and launched the MyUnivar storefront in eight weeks, offering order status/history, invoices and quotes, two‑click reordering, and mobile access. The native Salesforce solution delivered a 360° customer view, scalability, and faster time to market, producing higher customer satisfaction, increased average order value and contract value, greater customer visibility, lower cost per transaction, and reduced manual effort and errors.

Univar Solutions

Ian Gresham

Chief Marketing Officer