Case Study: Brooks Running Company achieves double-digit mobile conversion gains and scalable global ecommerce with Salesforce Commerce Cloud

Brooks Builds Long-Running Success With Commerce Cloud

Brooks Running Company, a leader in specialty running products known for its "Run Happy" ethos, sought to better connect with customers across devices and scale its ecommerce operations. Facing the need for a modern, mobile-first storefront and an infrastructure that could support faster growth and international expansion, Brooks aimed to improve site performance and the overall shopper experience without overburdening IT.

Brooks migrated to Commerce Cloud, launched a mobile-responsive site, and added customer-focused tools like the Shoe Advisor and Switcheroo plus social integration and a generous 30-day return policy. The result: double-digit year-over-year improvement in mobile conversion, faster site performance, higher customer satisfaction, sustained online sales growth, and a platform that supports global expansion and ongoing innovation.

Brooks

Meredith Han

Senior Director, Global eCommerce