Case Study: Land O'Lakes achieves seamless online ordering and increased revenue with Salesforce Commerce Cloud

Land O'Lakes connects with farmers around the nation in a unified buying experience.

Land O’Lakes is a Minnesota-based, member-owned agricultural cooperative serving over 1,700 farmers across three segments—Dairy Foods, Feed, and Crop Inputs—and providing financing to growers. Despite its legacy and scale, the company faced a fragmented customer experience: orders came in via fax, email, and phone, its online ordering lacked pricing, search, and product data, and customer service was overwhelmed, prompting a digital transformation to improve ease of doing business.

Partnering with Salesforce, Land O’Lakes implemented B2B Commerce, Community Cloud, Service Cloud, and Sales Cloud to deliver a consolidated online buying experience with product information, pricing, self-service ordering, price requests, and order management. The platform gave service reps a complete customer view to assist buyers directly, accelerated speed-to-market, and scaled across divisions—resulting in increased revenue from cross- and upsells, higher user adoption and satisfaction, and lower customer service costs.

Land O'Lakes

Bryan Shelstad

Director