Case Study: POC boosts average order value with Salesforce Commerce Cloud

POC accelerates innovation and gives revenue a lift

POC, a Swedish sports manufacturer, faced the challenge of presenting the right information to customers at the right time to facilitate easier product discovery and purchasing. To address this, the company turned to the vendor Salesforce Commerce Cloud, subsequently adding Marketing Cloud and Service Cloud to create a unified customer data platform.

The solution implemented by Salesforce involved connecting all customer data into one place, providing a unified view that enabled a seamless shopping experience. POC also utilized Salesforce Accelerators, a tailored growth program, to rework its site's flow from browsing to checkout. This digital transformation led to significant results, including an 18% rise in average order value, a 40% increase in dollars spent per session, a 20% boost in orders per session, and a 9% increase in time spent on the site.

POC

David DeMartini

Chief Marketing and Digital Officer