Case Study: Adidas achieves 59% ecommerce growth and unified customer view with Salesforce Commerce Cloud

How adidas stays a step ahead with Salesforce

adidas, a global leader in athletic apparel with about 60,000 employees and a Salesforce customer since 2011, faced a fast-moving retail challenge: consumers increasingly start their journeys online and expect instant, personalized experiences. To stay competitive, adidas needed to prioritize a digital-first strategy, unify customer data and service across channels, and move faster to meet shifting consumer expectations.

adidas implemented Salesforce solutions — including Commerce Cloud, Service Cloud, Marketing Cloud, and AppExchange — to give 1,100 agents a single view of the customer, unify global commerce operations, and personalize shopper interactions (even enabling rapid custom products). The result: faster time to market and more efficient, personalized service, driving record growth such as a 59% increase in ecommerce (nearly $1.1B online sales) and 24% currency‑neutral growth in North America.

Adidas

Jacqueline Smith-Dubendorfer

VP, Digital Experience Design