Case Study: Markem-Imaje achieves 449% growth in quarterly B2B e‑commerce orders with Salesforce Commerce Cloud

Markem-Imaje - Customer Case Study

Markem‑Imaje, a Dover company and global leader in product identification and traceability, supplies printers and coding solutions that keep food, beverage and pharmaceutical production compliant. When COVID‑19 disrupted supply chains and forced staff to work remotely, the company faced urgent challenges in maintaining stock, servicing products at closed sites, and keeping customers informed.

Using Salesforce (B2B Commerce, Sales Cloud, Pardot, Community Cloud) plus SightCall video support and CPQ automation, Markem‑Imaje launched a self‑service B2B portal and gave teams secure remote access to customer data. The result: a 449% increase in quarterly B2B e‑commerce orders, platform users doubled, revenue via the portal doubled since the downturn, fewer back‑office tasks and faster service — with plans to extend Service Cloud next.

Markem-Imaje

Christophe Lopez

Vice President Global Customer Care Operations