Case Study: NYX Cosmetics boosts customer engagement and UGC-driven sales with Salesforce Commerce Cloud

NYX Cosmetics takes customer engagement to the next level

NYX Cosmetics, a mass-market L’Oréal brand known for using real customers instead of professional models, faced the common beauty e‑commerce challenge: shoppers want to try on and evaluate colors and textures before buying, which is hard to replicate online. The brand needed a way to help customers visualize products on real skin tones and make confident purchase decisions.

NYX solved this by crowdsourcing approved user‑generated content from its large social following and integrating it across its site and 12 digital‑display stores, using Olapic’s algorithms to surface images that drive sales. The approach boosted engagement and guided selling, earned NYX a top placement in the L2 Digital IQ Index, and contributed to the brand’s strong growth within L’Oréal.

NYX Cosmetics

Bernice Merlini

Ecommerce Marketing Manager