Case Study: Avery Dennison achieves global e-commerce presence and unified customer-order data with Salesforce Commerce Cloud

When it comes to ecommerce, label manufacturer Avery Dennison covers the globe

Avery Dennison is a global material-science and manufacturing company that produces labels, car wraps, medical tape and other products used across industries. Its ecommerce footprint was fragmented—Europe had a mature but non-public platform, North America had limited coverage, Latin America ran on an antiquated system, and Asia had no presence. Customer records lived in Salesforce but lacked order data, forcing service and sales reps to switch systems and creating inefficiencies that hindered online buying.

To fix this, Avery Dennison deployed Salesforce B2B Commerce globally, leveraging 15 years of Salesforce experience to build and maintain the platform in-house. They launched public product pages in Europe, order and claims history plus quote requests in APAC, integrated WeChat and text messaging for China, prepared Einstein Bots, and synchronized the North America rollout with a new ERP. The result is an ecommerce presence in every region, merged customer and order data, better reporting for sales and service, and improved customer access and satisfaction that supports increased sales.

Avery Dennison

Dimitri Savelieff

Crm Developer