Case Study: PacSun achieves agile, social-driven personalization and omni-channel commerce with Salesforce Commerce Cloud

With an eCommerce Site that Integrates their Social Media Presence, PacSun's Commerce Cloud Site Actively Pursues their Target Audience

PacSun, a youth-focused apparel retailer, needed a faster, more agile eCommerce platform to stay in step with rapidly changing social trends and a trend-sensitive customer base. Their challenge was to replace an older solution with a site that could be easily customized, integrate social media, and deliver fresh, relevant content to each visitor while maintaining a consistent omni-channel presence.

By moving to Salesforce Commerce Cloud, PacSun gained continuous, fast-paced innovation plus built-in social integration and visitor personalization (age, gender, etc.), allowing them to target content and products more effectively. The result is a more responsive, connected shopping experience that keeps offerings fresh and relevant across all channels, enabling PacSun to continuously reinvent the customer experience.

PacSun

Sam Sarullo

VP of E-Commerce