Case Study: Bossini achieves 40% ecommerce sales growth and scalable flash‑sale performance with Salesforce Commerce Cloud

How Bossini takes their brand worldwide with new ecommerce approach

Bossini, a Hong Kong–based apparel retailer with nearly 1,000 stores and a $3.25 billion business footprint across Asia and the Middle East, needed a more reliable, scalable ecommerce platform to support international expansion. Its previous solution was inflexible and prone to failure during high-traffic flash sales, forcing the ecommerce team to spend more time managing IT issues than growing the business.

Bossini moved to Salesforce Commerce Cloud, launching a responsive site within eight months. Since then ecommerce sales are up about 40%, mobile now accounts for roughly 25% of transactions, registered users rose ~40%, site traffic increased 50% with returning visitors up 30%, and page load time fell by more than one-third. Flash-sale performance improved dramatically (transactions +70%, items sold +60%, traffic +40%), the site earned industry recognition, and Bossini plans further personalization and omni‑channel expansion using Commerce Cloud’s scalable POD approach.

Bossini

Vincent Hung

Senior Manager of Ecommerce