Case Study: Rituals Cosmetics achieves 80% online growth and rapid global expansion with Salesforce Commerce Cloud

Rituals Cosmetics creates phenomenal growth across digital and physical channels

Rituals Cosmetics, founded in 2000 to create calming, story-driven retail experiences, set out to scale rapidly worldwide while keeping the same highly personalized customer experience across stores and digital channels. The challenge was to grow fast—opening two stores a week and expanding online to new countries—without sacrificing personalization, speed of innovation, or a single view of the customer.

Rituals implemented Salesforce (Commerce Cloud, Service Cloud, Audience Studio and Einstein), integrated with Google Analytics 360 and GCP, and used Success Cloud support to redesign the website, streamline checkout and inventory, and launch country sites quickly. The platform cut innovation cycles from months to weeks, enabled AI-driven recommendations and targeted marketing, and helped Rituals grow online business by 80% in one year while supporting rapid international expansion and strong repeat traffic.

Rituals

Raymond Cloosterman

Founder & CEO