Case Study: American Golf achieves rapid market expansion and omni-channel growth with Salesforce Commerce Cloud

American Golf explores new regions and channels with the help of Commerce Cloud

American Golf, a leading golf retailer, faced a stagnant domestic market and plateauing online traffic for its brands, American Golf and OnlineGolf. Lacking the capacity to expand into new territories and deliver an omnichannel experience, the company needed a scalable solution to regain growth and reach golfers across Europe.

By adopting Commerce Cloud’s global, cloud-based ecommerce platform, American Golf rapidly launched new sites (including a refreshed U.K. site) and pursued mobile-first and multichannel initiatives. The result was faster market expansion, improved performance and customer satisfaction, and a markedly stronger online presence across Europe.

American Golf

Pat Foley

Head of eCommerce