Case Study: Black Diamond achieves 15.5% revenue-per-visitor lift and 9.6% conversion increase with Salesforce Commerce Cloud

Black Diamond Increases Revenue With Einstein Product Recommendations

Black Diamond, a maker of climbing, skiing, and hiking gear, needed to move away from manually loading on-site product recommendations that couldn’t be personalized or delivered in real time. After briefly trying a third‑party tool, the company looked to Commerce Cloud’s embedded recommendation engine to automate and tailor the shopping experience.

Using Commerce Cloud Einstein Product Recommendations, Black Diamond ran a side‑by‑side A/B test and saw a 9.6% lift in conversion rate and a 15.5% increase in revenue per visitor. The out‑of‑the‑box implementation used existing customer and product data, eliminated third‑party costs, and applied machine learning to serve dynamic, behavior‑based recommendations on product pages without custom rules.

Black Diamond

Adam Smart

Senior Web Merchant