Case Study: Johnny's Selected Seeds achieves 16% GMV growth and boosts site engagement with Salesforce Commerce Cloud

Johnny’s Selected Seeds embraces technology to nurture organic growth

Johnny’s Selected Seeds, a longtime seed merchant focused on helping friends and farmers grow food and knowledge, needed a modern ecommerce experience that made it easy for customers to find products and educational content while supporting business growth and community impact.

By partnering with Salesforce to relaunch its ecommerce store and add personalization and AI-driven product and content recommendations, Johnny’s improved site reliability and customer journeys — driving a 16% increase in gross merchandise value, 33% longer session times, and 29% more pages viewed.

Johnny's Selected Seeds

Alisha Burns

Ecommerce Manager