Case Study: Clarins achieves global ecommerce growth with Salesforce Commerce Cloud

LARINS rolled out its global online presence with Commerce Cloud

Clarins, a family-owned luxury skincare brand, sought to build and manage a global online presence to serve its diverse international markets, particularly the complex consumer landscape in Asia. Their challenge was to launch localized ecommerce websites that maintained their premium brand identity while meeting specific regional needs, such as integrating with China's unique digital ecosystem. They selected Salesforce Commerce Cloud as their main online platform to address this.

With Salesforce Commerce Cloud as the core platform and eCommera acting as the implementation partner, Clarins rapidly deployed localized sites, including a fully localized Chinese website in under six months. The solution provided a unified platform for both desktop and mobile and involved hosting on a new server pod in Hong Kong to optimize performance in Asia. As a result, Clarins achieved a 500% growth in online revenue and enabled its teams to focus on value-added business initiatives rather than manual bug fixes.

Clarins