Vision Critical B2B Case Studies & Customer Successes

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers Vision Critical can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today's always-on, social and mobile savvy customer, Vision Critical's technology helps large, customer-centric enterprises discover what their customers want so Vision Critical can deliver what Vision Critical need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical's customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

ABC achieves deeper audience insight and audience-centric decision making with Vision Critical

ABC

Leisa Bacon

Director, Audiences

ABC achieves higher viewership and audience engagement with Vision Critical

ABC

Leisa Bacon

Director, Audiences

Alliant Energy boosts customer satisfaction and Net Promoter Score with Vision Critical

Alliant Energy

Mike Thiede

Customer Experience Consultant

Allure Magazine achieves smarter product development and stronger ad partnerships with Vision Critical

Allure Magazine

Cathleen Williams

Executive Director of Marketing

Art Gallery NSW achieves audience-led growth and better visitor experiences with Vision Critical

Art Gallery NSW

Natasha Henry

Head of Marketing

Aurora Health Care achieves stronger patient engagement and portal growth with Vision Critical

Aurora Health Care

Anne Martino

VP Consumer Engagement

Australian Football League achieves faster fan insights and smarter decisions with Vision Critical

Australian Football League

Erica County

Research Analyst

AvalonBay Communities, Inc. achieves faster, cost-effective tenant insights with Vision Critical

AvalonBay Communities, Inc.

Jamie Hood

Customer Insight Analyst, AvalonBay Communities, Inc.

Avianca Airlines achieves stronger customer experience and merger success with Vision Critical

Avianca Airlines

Mario Balladares

Marketing and Customer Experience Design Director, Avianca Airlines

AXA Philippines achieves customer-led innovation with Vision Critical

AXA Philippines

Amor Balagtas

Chief Customer Officer

BankVic achieves rapid First Home Buyer portfolio growth with Vision Critical

BankVic

Heather McGovern

Chief Product and Marketing Officer

Barnes & Noble College achieves better student customer experience with Vision Critical

Barnes & Noble College

Marie Policastro

Director of Brand Partnerships and Market Research

Bauer Media achieves consumer insight-driven growth with Vision Critical

Bauer Media

Jeremy Hansen

Editor

Bauer Media achieves faster customer insight and stronger advertiser value with Vision Critical

Bauer Media

Paul Dykzeul

Chief Executive, Bauer Media Group, New Zealand

BayCare Health System achieves better customer insights and alignment with Vision Critical

BayCare Health System

Brian Curtiss

System Marketing Director

Bendigo Bank achieves real-time customer-led decision making with Vision Critical

Bendigo Bank

Ian Jackman

Head of Customer Voice

Boston Pizza achieves smarter innovation and sales growth with Vision Critical

Boston Pizza

Matthew Borges

Marketing Analytics and Research Manager

Canadian Tire achieves faster, insight-driven marketing and product decisions with Vision Critical

Canadian Tire

Cedric Painvin

Manager of Customer Insights and Research

Carman’s Fine Foods achieves deeper customer engagement with Vision Critical

Carman’s Fine Foods

Carolyn Creswell

CEO

Carsales achieves agile, customer-centric insights with Vision Critical

Carsales

Deb Heaphy

Customer Experience Manager

Cathay Pacific Airways achieves deeper customer insight and stronger loyalty with Vision Critical

Cathay Pacific Airways

Alex McGowan

General Manager, Sales and Distribution

Changi Airport achieves faster, higher-quality customer insights with Vision Critical

Changi Airport

Jeffrey Loke

Vice President of Pricing and Commercial Strategy

Chico’s achieves deeper customer engagement with Vision Critical

Chico’s

Ivy Boehm

Senior Director, Consumer Insights

City of Surrey improves citizen engagement with Vision Critical

City of Surrey

Dianne Watts

Mayor

Connections Academy achieves higher parent satisfaction and engagement with Vision Critical

Connections Academy

Ben Petersen

Director of Enrollment

CYBG achieves customer-led digital banking innovation with Vision Critical

CYBG

David Judic

Head of Customer Innovation

Dean Clinic achieves deeper patient loyalty and smarter marketing decisions with Vision Critical

Dean Clinic

Mark Rothwell

VP of Marketing and Communications, Dean Clinic

DEWALT achieves faster product innovation with Vision Critical

DeWalt

Shannon Chenoweth

Market Research Manager

Discovery Communications achieves rapid viewer insight at a fraction of the cost with Vision Critical

Discovery Communications

Colby Flint

Corporate Research Strategist, Discovery Communications

ESPN achieves actionable fan insights and stronger advertiser partnerships with Vision Critical

ESPN

Dan Hom

Manager, International Research Research & Analytics

Essence Communications achieves deeper reader engagement and advertiser loyalty with Vision Critical

Essence Communications

Carmen Bryant

Research Director

Exterion Media achieves real-time insights into hard-to-reach urban audiences with Vision Critical

Exterion Media

Gemma Proctor

Head of Marketing and Business Development, Exterion Media

Fairfax Media achieves a 360-degree customer view and subscription growth with Vision Critical

Fairfax Media

Janani Venkataraman

Research Manager, Product and Audience Insights

George Weston Foods achieves growth in a mature category with Vision Critical

George Weston Foods

Amy Saha

Head of Insights

Global maximizes campaign effectiveness and advertising ROI with Vision Critical

Global

Hayley Fox

Head of Insight Innovation

GoDaddy achieves faster product innovation with Vision Critical

GoDaddy

Lori Iventosch-James

Senior Director, Customer Experience & Marketing Research

Golf Digest achieves real-time reader insight and stronger ad revenue with Vision Critical

Golf Digest

Chris Barton

Former Associate Director of Strategic Marketing, Golf Digest Properties

Hyundai Motor America achieves faster customer insights and smarter decisions with Vision Critical

Hyundai Motor America

Elijah Kim

Senior Manager, Market Research

IG achieves real-time client insight and faster innovation with Vision Critical

Nick Bullman

Consumer Insight Manager

Institute of Directors achieves faster, cost-effective member feedback with Vision Critical

Institute of Directors

Ingrid Farmer

Head of Policy Operations and Policy Voice

Intuit achieves faster customer insights and product innovation with Vision Critical

Intuit

Eric Rothdeutsch

Manager of Customer and Market Insights, Intuit

Jamieson Laboratories achieves $200K in annual research savings and double-digit Vitamin C growth with Vision Critical

Jamieson Laboratories

Joel Scales

Director of Insights

Jetstar Airways achieves stronger customer satisfaction with Vision Critical

Jetstar Airways

Nicole Kulma

Senior Marketing Advisor

Kaiser Permanente achieves more efficient customer insight with Vision Critical

Kaiser Permanente

Karen Tsang

National Market Research, Kaiser Permanente

Keurig Canada achieves faster product innovation and $831K in research savings with Vision Critical

Keurig Canada

Eileen Chen

Consumer Insights Analyst

Kimberly-Clark Australia achieves more customer-centric product development and faster decisions with Vision Critical

Kimberly-Clark Australia

Alla Nock

Market Research & Analytics Manager, Kimberly-Clark Australia

LinkedIn achieves faster product insights and higher conversions with Vision Critical

Tony Tong

Senior Market Research Manager

MAAF achieves stronger customer relationships with Vision Critical

MAAF

Estelle Guyet

Research Manager

Midea Group achieves stronger customer bonds and locally relevant innovation with Vision Critical

Midea Group

Jodie Wang

Head of Consumer & Market Insights

Molson Coors achieves deeper customer insight and product innovation with Vision Critical

Molson Coors

Amber Hudson

Consumer Insights

Nando's achieves faster, better-informed decisions with Vision Critical

Nando's

Su-lise Tessendorf

General Manager for Brand and Strategy

NASCAR improves the overall sports experience with Vision Critical

NASCAR

Brian Moyer

Managing Director of Market and Media Research, NASCAR

Northstar New Jersey Lottery achieves 36% above-target sales with Vision Critical

Northstar New Jersey Lottery

Lori Harris

Director

PLDT Enterprise achieves faster insight generation and improved revenue performance with Vision Critical

PLDT

Joshua Montecillo

Category Head - Data, SME Segment Marketing

PLUS Retail achieves stronger customer loyalty with Vision Critical

PLUS Retail

Peter Legters

Consumer Insights Manager

POLITICO achieves faster audience insights and stronger commercial opportunities with Vision Critical

Politico

Rebecca Haller

Managing Director, Audience Insights & Data

PPL Electric Utilities improves customer service and energy conservation insights with Vision Critical

PPL Electric Utilities

Don Frazier

Marketing Research Manager, PPL Electric

Priority Health achieves better customer experience and engagement with Vision Critical

Priority Health

Kristie Burns

Director, Integrated Marketing Communications

Prudential Singapore accelerates product growth and customer satisfaction with Vision Critical

Prudential Singapore

Angela Hunter

Chief Marketing Officer

Public Broadcasting Service achieves higher ratings and annual research savings with Vision Critical

Public Broadcasting Service

Jennifer Allen

Senior Director, General Audience Marketing Strategy

Radio One achieves real-time audience insights with Vision Critical

Radio One

Peggy Byrd

VP, Integrated Marketing, Radio One

Refinery29 achieves stronger audience insights and ad revenue growth with Vision Critical

Refinery29

Brooke Hinton

Insights Manager

SAIT Polytechnic achieves faster, more effective student and alumni feedback with Vision Critical

SAIT Polytechnic

Zac Ryan

Senior Research Analyst, SAIT Polytechnic

Scripps Networks Interactive achieves faster, cost-effective programming insights with Vision Critical

Scripps Networks Interactive

Chris Ryan

VP Sales Research, Scripps Networks

Singtel achieves real-time customer insight and smarter decisions with Vision Critical

Singtel

Sky Betting & Gaming achieves faster customer insight and market share growth with Vision Critical

Sky Betting & Gaming

Vaughan Lewis

Director of Corporate Development

SMUD achieves stronger customer engagement, savings, and marketing results with Vision Critical

SMUD

Frankie McDermott

Chief Energy Delivery Officer

Southern Cross Austereo achieves audience-led growth with Vision Critical

Southern Cross Austereo

John Musgrove

Head of Research

STM achieves better rider engagement and insights with Vision Critical

STM

Pierre Bourbonniere

Chief Marketing Officer, STM

Stockland achieves better digital experiences with Vision Critical

Stockland

Shannon Alba

National Digital Innovation Manager

Sun Life Financial achieves stronger broker satisfaction with Vision Critical

Sun Life Financial

Lindsey Colella

Associate Director, Insight Integration

Tabcorp achieves customer-led innovation and stronger ROI with Vision Critical

Tabcorp

Tom Lobban

Insights and Research Manager

Telstra achieves deeper customer insight and stronger lifetime value with Vision Critical

Telstra

Ross McLelland

General Manager, Customer Insights and Market Research

Telstra achieves faster product insights and improved customer experiences with Vision Critical

Telstra

Jannine Wood

Catalyst Lead / The Design Practice

Telstra achieves a 30-point NPS increase with Vision Critical

Telstra

Phi Do

Experience Designer & Catalyst Lead

Totta Research achieves stronger client retention and business growth with Vision Critical

Totta

Wim Woning

Community Consultant, Totta

University of British Columbia achieves stakeholder insight and better campus engagement with Vision Critical

University of British Columbia

Kari Grist

Managing Director, Communications and Marketing

Westfield Insurance achieves higher employee and agent engagement with Vision Critical

Westfield Insurance

Amy Feeman

Research Professional

Westpac achieves better products and faster innovation with Vision Critical

Westpac

Jaimes Nel

Senior Service Designer

World Vision Canada achieves deeper donor insight and stronger fundraising with Vision Critical

World Vision

Elias Hadaya

Donor Insight Director, World Vision Canada

Yahoo achieves greater advertiser value and customer insight with Vision Critical

Yahoo

David ludica

Director, Strategic Insights and Research

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Vision Critical B2B Case Studies & Customer Successes

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