LinkedIn
Facebook
Youtube
X
Visit WebsiteHow ABC keeps a finger on the pulse of its largest consumer group
ABC
Leisa Bacon
Director, Audiences
Vision Critical
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers Vision Critical can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today's always-on, social and mobile savvy customer, Vision Critical's technology helps large, customer-centric enterprises discover what their customers want so Vision Critical can deliver what Vision Critical need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical's customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.
Case Studies
Showing 82 Vision Critical Customer Success Stories
How the ABC increase viewership with audience-led insight
ABC
Leisa Bacon
Director, Audiences
How an energy utility boosted its Net Promoter Score by plugging into customer intelligence
Alliant Energy
Mike Thiede
Customer Experience Consultant
How the beauty leader improves products and strengthens ad partnerships
Allure Magazine
Cathleen Williams
Executive Director of Marketing
How Art Gallery NSW learns about their audience
Art Gallery NSW
Natasha Henry
Head of Marketing
How retailer ASDA incorporates customer intelligence into key business decisions
ASDA
Jennie Rainford
Customer Insight Manager, ASDA
Aurora Health Care - Customer Case Study
Aurora Health Care
Anne Martino
VP Consumer Engagement
How 11,000 fans provide timely feedback to drive business decisions
Australian Football League
Erica County
Research Analyst
How AvalonBay Communities engages with tenants to better its real estate developments
AvalonBay Communities, Inc.
Jamie Hood
Customer Insight Analyst, AvalonBay Communities, Inc.
How a South American airline completed a successful merger by bringing customers on board
Avianca Airlines
Mario Balladares
Marketing and Customer Experience Design Director, Avianca Airlines
How AXA Philippines innovate in line with customer needs
AXA Philippines
Amor Balagtas
Chief Customer Officer
How BankVic expanded its portfolio by tapping into the First Home Buyer market
BankVic
Heather McGovern
Chief Product and Marketing Officer
How Barnes & Noble College tailors its customer experience to young, digital-savvy buyers
Barnes & Noble College
Marie Policastro
Director of Brand Partnerships and Market Research
How Bauer Media NZ takes action on consumer trends
Bauer Media
Jeremy Hansen
Editor
How Bauer Media Australia stays competitive and innovative in a fast-evolving industry
Bauer Media
Paul Dykzeul
Chief Executive, Bauer Media Group, New Zealand
The community helps BayCare fulfill its mission of improving quality by truly serving the needs of its customers
BayCare Health System
Brian Curtiss
System Marketing Director
How Bendigo Bank support customer-led decision making in real-time
Bendigo Bank
Ian Jackman
Head of Customer Voice
How a restaurant chain invites customers to improve the dining experience
Boston Pizza
Matthew Borges
Marketing Analytics and Research Manager
How 15,000 customers help Canada’s largest retailer make marketing and product decisions
Canadian Tire
Cedric Painvin
Manager of Customer Insights and Research
How Carman's Fine Foods uses customer intelligence to build brand lovers
Carman’s Fine Foods
Carolyn Creswell
CEO
How carsales use contextualisation and segmentation to fine-tune the seller experience
Carsales
Deb Heaphy
Customer Experience Manager
How international airline customers shape their experience
Cathay Pacific Airways
Alex McGowan
General Manager, Sales and Distribution
With Changi Insiders, Changi Airport engages their customers in a two-way dialogue to improve airport experiences and journeys
Changi Airport
Jeffrey Loke
Vice President of Pricing and Commercial Strategy
How the international women’s retailer keeps customers engaged
Chico’s
Ivy Boehm
Senior Director, Consumer Insights
How the City of Surrey engages its citizens and improves policy
City of Surrey
Dianne Watts
Mayor
Ongoing engagement with students and parents drives key decisions at every touch point of the family experience
Connections Academy
Ben Petersen
Director of Enrollment
How CYBG successfully embraced the digital disruption in the banking industry
CYBG
David Judic
Head of Customer Innovation
How the Dean Clinic gets closer to its patients and makes better-informed marketing decisions
Dean Clinic
Mark Rothwell
VP of Marketing and Communications, Dean Clinic
How the power tool manufacturer uses customer insight to spark innovation
DeWalt
Shannon Chenoweth
Market Research Manager
How Discovery Communications generates rapid viewer insight at a fraction of the cost
Discovery Communications
Colby Flint
Corporate Research Strategist, Discovery Communications
How ESPN provides value to advertisers and drives revenue in a competitive sports media landscape
ESPN
Dan Hom
Manager, International Research Research & Analytics
How Essence Communications engages readers to plan content and build advertiser loyalty
Essence Communications
Carmen Bryant
Research Director
How Exterion Media gathers insight from a traditionally hard-to-reach audience
Exterion Media
Gemma Proctor
Head of Marketing and Business Development, Exterion Media
How Fairfax Media deliver superior product experiences to drive subscription growth
Fairfax Media
Janani Venkataraman
Research Manager, Product and Audience Insights
How the George Weston Foods bakery business found growth in a mature category
George Weston Foods
Amy Saha
Head of Insights
How Global maximizes campaign effectiveness and advertising ROI
Global
Hayley Fox
Head of Insight Innovation
A deeper understanding of customer attitudes, emotion and intent delivers real-time insight for ongoing development sprints
GoDaddy
Lori Iventosch-James
Senior Director, Customer Experience & Marketing Research
How Golf Digest stays competitive by adapting its approach to customer research
Golf Digest
Chris Barton
Former Associate Director of Strategic Marketing, Golf Digest Properties
How Hyundai puts customers in the driver’s seat
Hyundai Motor America
Elijah Kim
Senior Manager, Market Research
How IG engages clients to improve the innovation process
IG
Nick Bullman
Consumer Insight Manager
How the Institute of Directors found a cost-effective way of getting feedback from members
Institute of Directors
Ingrid Farmer
Head of Policy Operations and Policy Voice
How Intuit relies on an insight community to speedily gather and respond to client input
Intuit
Eric Rothdeutsch
Manager of Customer and Market Insights, Intuit
Having an always-on platform to engage consumers enables Jamieson to accelerate product innovation and drive sales
Jamieson Laboratories
Joel Scales
Director of Insights
How Jetstar Airways uses insights to build customer satisfaction
Jetstar Airways
Nicole Kulma
Senior Marketing Advisor
How Kaiser Permanente broke down internal silos with customer insight
Kaiser Permanente
Karen Tsang
National Market Research, Kaiser Permanente
Keurig Canada - Customer Case Study
Keurig Canada
Eileen Chen
Consumer Insights Analyst
How Kimberly-Clark Australia makes customer-centric product development decisions
Kimberly-Clark Australia
Alla Nock
Market Research & Analytics Manager, Kimberly-Clark Australia
LinkedIn’s marketing, product and research teams use agile insight to influence product development decisions
Tony Tong
Senior Market Research Manager
How MAAF uses ongoing dialogue to build insurance client relationships
MAAF
Estelle Guyet
Research Manager
How Midea Builds Bonds in Indonesia
Midea Group
Jodie Wang
Head of Consumer & Market Insights
How Molson Coors uses customer intelligence to influence product innovation
Molson Coors
Amber Hudson
Consumer Insights
How Nando’s makes fast, well-informed decisions that impact sales and build brand awareness
Nando's
Su-lise Tessendorf
General Manager for Brand and Strategy
How NASCAR improves the overall sports experience with feedback from avid fans
NASCAR
Brian Moyer
Managing Director of Market and Media Research, NASCAR
How Northstar NJ Lottery launched a new product 36 percent over sales target in 10 months
Northstar New Jersey Lottery
Lori Harris
Director
How PLDT Enterprise maximise business gains in B2B markets
PLDT
Joshua Montecillo
Category Head - Data, SME Segment Marketing
How Plus Retail improves loyalty by better understanding customers needs
PLUS Retail
Peter Legters
Consumer Insights Manager
POLITICO leverages audience insight to improve the user experience and helped drive $5 million in sales revenue in its insight community’s first 8 months
Politico
Rebecca Haller
Managing Director, Audience Insights & Data
How PPL Electric uses customer insight to improve service and its commitment to energy conservation
PPL Electric Utilities
Don Frazier
Marketing Research Manager, PPL Electric
Priority Health goes beyond ad-hoc surveys to understand every touchpoint in the customer journey
Priority Health
Kristie Burns
Director, Integrated Marketing Communications
How Prudential Singapore accelerates product growth with customer insights
Prudential Singapore
Angela Hunter
Chief Marketing Officer
Public Broadcasting Service - Customer Case Study
Public Broadcasting Service
Jennifer Allen
Senior Director, General Audience Marketing Strategy
How Radio One connects with audience members to ensure advertisers meet their needs
Radio One
Peggy Byrd
VP, Integrated Marketing, Radio One
The always-on commitment to dialogue positions Refinery29 as a true expert on millennial women
Refinery29
Brooke Hinton
Insights Manager
How SAIT Polytechnic efficiently and effectively engages students and alumni for feedback
SAIT Polytechnic
Zac Ryan
Senior Research Analyst, SAIT Polytechnic
How Scripps Networks Interactive evaluates programming before investing in production
Scripps Networks Interactive
Chris Ryan
VP Sales Research, Scripps Networks
How Singtel incorporates customer insight into key marketing and managerial decisions
Singtel
Sky Bet’s accelerated growth with an insight community
Sky Betting & Gaming
Vaughan Lewis
Director of Corporate Development
Ongoing customer engagement helps SMUD build awareness, exceed marketing KPIs and shape strategic decisions
SMUD
Frankie McDermott
Chief Energy Delivery Officer
How Southern Cross Austereo drive business growth through insight An eight year journey to audience led
Southern Cross Austereo
John Musgrove
Head of Research
How Société de transport de Montréal engages with transit riders to understand their needs
STM
Pierre Bourbonniere
Chief Marketing Officer, STM
How Stockland uses customer insight to create better digital experiences
Stockland
Shannon Alba
National Digital Innovation Manager
Sun Life Financial - Customer Case Study
Sun Life Financial
Lindsey Colella
Associate Director, Insight Integration
How TAB use insight to maintain leadership in a dynamic industry
Tabcorp
Tom Lobban
Insights and Research Manager
How Telstra innovates with customers to improve lifetime value
Telstra
Ross McLelland
General Manager, Customer Insights and Market Research
How Telstra's employee community drives insight for agile product and experience teams
Telstra
Jannine Wood
Catalyst Lead / The Design Practice
How Telstra adapted to a market shift and delivered a 30 point increase in NPS
Telstra
Phi Do
Experience Designer & Catalyst Lead
How Totta Research retains clients and improves business with cutting-edge technology
Totta
Wim Woning
Community Consultant, Totta
How UBC is building a world-leading university with stakeholder insight
University of British Columbia
Kari Grist
Managing Director, Communications and Marketing
How insurance provider Westfield keeps its employee and agent communities engaged
Westfield Insurance
Amy Feeman
Research Professional
How Westpac engages customers to build better products
Westpac
Jaimes Nel
Senior Service Designer
How World Vision Canada understands the motivations of their donors
World Vision
Elias Hadaya
Donor Insight Director, World Vision Canada
How Yahoo provides greater value to its advertisers by engaging with customers
Yahoo
David ludica
Director, Strategic Insights and Research
No matching case studies
