Case Study: Scripps Networks Interactive achieves faster, cost-effective programming insights with Vision Critical

How Scripps Networks Interactive evaluates programming before investing in production

Scripps Networks Interactive wanted a more efficient and economical way to evaluate programming concepts before investing in production, instead of relying on ratings that arrived after the fact. The company needed a better way to understand how content would perform and how it fit into viewers’ lives, and it turned to Vision Critical’s customer intelligence platform and insight community approach.

Vision Critical helped Scripps Networks launch the Under One Roof (U1R) insight community in 2009, bringing research for six brands together on one platform. With Vision Critical, Scripps Networks completed hundreds of projects, strengthened its relationship with viewers, impressed advertisers, and saved over $1,000,000.

Scripps Networks Interactive

Chris Ryan

VP Sales Research, Scripps Networks