Case Study: Intuit achieves faster customer insights and product innovation with Vision Critical

How Intuit relies on an insight community to speedily gather and respond to client input

Intuit, a leader in tax and financial management, was slowed by traditional research methods that made customer feedback too delayed to act on. To stay responsive to changing tax codes and customer demands, Intuit needed a faster way to gather and use client input, and turned to Vision Critical for an insight community solution.

Vision Critical helped Intuit build the Accounting Professional Research Panel, an insight community of accountants using Intuit’s software. The solution enabled faster, more reliable research and quicker translation of feedback into product changes, helping increase research volume while reducing overall market research spend and improving efficiency across the organization.

Intuit

Eric Rothdeutsch

Manager of Customer and Market Insights, Intuit