Case Study: Chico’s achieves deeper customer engagement with Vision Critical

How the international women’s retailer keeps customers engaged

Chico’s, the women’s retailer, needed a better way to stay closely connected with shoppers as it expanded to more than 700 locations across multiple countries. Using Vision Critical’s insight community, Chat with Chico’s, the company gathered ongoing feedback from 14,000 women to understand changing customer expectations, improve products, marketing, and store design, and keep loyal customers engaged.

Vision Critical helped Chico’s tie customer feedback to transactional data, validate marketing direction, and test new products with real shoppers. The approach improved understanding of customer behavior and mobile preferences, and even informed a pants launch by revealing how customers wanted styling guidance; these insights helped Chico’s strengthen loyalty and make smarter business decisions.

Chico’s

Ivy Boehm

Senior Director, Consumer Insights