Case Study: Sky Betting & Gaming achieves faster customer insight and market share growth with Vision Critical

Sky Bet’s accelerated growth with an insight community

Sky Betting & Gaming faced a highly competitive betting and gaming market where customer loyalty is notoriously low, and it needed a better way to understand customers, improve experience, and support growth. The company turned to Vision Critical and its insight community approach, launching The Clubhouse to build stronger customer relationships and gather deeper customer insight.

Vision Critical’s solution gave Sky Betting & Gaming continuous customer feedback through The Clubhouse, enabling more relevant marketing, product, and experience decisions. The results were significant: 7,000 active participants, 33,700 customer conversations across 88 studies in 2017, £500k saved in research costs, 20% year-over-year customer growth, and 35% market share, with 60% of customers no longer using other betting providers.

Sky Betting & Gaming

Vaughan Lewis

Director of Corporate Development