Case Study: Totta Research achieves stronger client retention and business growth with Vision Critical

How Totta Research retains clients and improves business with cutting-edge technology

Totta Research, a research firm outside Amsterdam, needed to keep pace with rapidly evolving technology to stay competitive across Europe and attract as well as retain clients. They were looking for a partner—not just a conventional supplier—and turned to Vision Critical and its market research platform to help deliver modern, affordable solutions for a small but competitive market.

Vision Critical implemented a robust, flexible platform that combined continuous customer engagement, ad hoc surveys, and both quantitative and qualitative tools. As a result, Totta reworked its pricing model, engaged existing customers more effectively, and attracted larger, higher-value clients; the business says this has stabilized operations and boosted run-rate year over year.

Totta

Wim Woning

Community Consultant, Totta