Case Study: Prudential Singapore accelerates product growth and customer satisfaction with Vision Critical

How Prudential Singapore accelerates product growth with customer insights

Prudential Singapore, a leading insurer in Singapore, needed a better way to understand customer needs and close the gap between product development and what customers actually wanted. To solve this, the company partnered with Vision Critical and launched the PRU for You (PFY) online community, giving customers and agents a voice in shaping new products and services.

Using Vision Critical, Prudential Singapore gathered deep customer insights to test concepts, refine offerings, and stop ideas that lacked interest before launch. The result was stronger product innovation and measurable business impact, including a 17-point increase in customer satisfaction, a 25% gain in customers likely to recommend the company, and a 308% year-over-year revenue increase for the PRUGolden Retirement plan.

Prudential Singapore

Angela Hunter

Chief Marketing Officer