Case Study: Bauer Media achieves faster customer insight and stronger advertiser value with Vision Critical

How Bauer Media Australia stays competitive and innovative in a fast-evolving industry

Bauer Media Australia, a major magazine publisher facing intense competition in a saturated and fast-changing media market, needed a better way to understand shifting customer tastes and prove value to advertisers. To do this, Bauer Media partnered with Vision Critical and used an insight community of more than 10,000 Australian women through Vision Critical’s IdeaSuite.

Vision Critical helped Bauer Media collect same-day customer feedback for cover testing, digital user experience testing, and advertiser insight. The solution reduced the cost and increased the speed of research, enabled Bauer to share actionable insights across teams, and helped predict weekly magazine sales within two or three percentage points while strengthening advertiser partnerships.

Bauer Media

Paul Dykzeul

Chief Executive, Bauer Media Group, New Zealand