Case Study: LinkedIn achieves faster product insights and higher conversions with Vision Critical

LinkedIn’s marketing, product and research teams use agile insight to influence product development decisions

LinkedIn, the world’s leading professional network, needed a scalable way to gather fast member feedback to support product development and stay aligned with its “Members First” approach. Traditional market research was too slow, so LinkedIn turned to Vision Critical and its insight community platform to capture agile input from members across marketing, product, and research teams.

Using Vision Critical’s insight communities, LinkedIn launched multiple audience-specific programs that improved collaboration and delivered feedback at the speed needed for product decisions. The solution helped drive a 600% increase in monthly research activities, supported premium membership conversion, and informed the redesign of linkedin.com, including major UX and product updates.

LinkedIn

Tony Tong

Senior Market Research Manager