Case Study: Fairfax Media achieves a 360-degree customer view and subscription growth with Vision Critical

How Fairfax Media deliver superior product experiences to drive subscription growth

Fairfax Media, a leading Australian multi-platform media company, needed to grow digital subscriptions and online ad revenue as print revenue declined. To better understand its audiences and improve product experiences, Fairfax Media partnered with Vision Critical and used online communities and integrated customer data to build a more customer-centric, insight-driven approach.

Vision Critical helped Fairfax Media establish six online communities across its publications and platforms, creating a 360-degree view of digital audiences by combining transactional, attitudinal, and behavioural data. The result was faster, more cost-effective research, real-time customer experience improvements, and a 2.6x year-over-year increase in research studies, enabling Fairfax Media to test concepts and prototypes more confidently.

Fairfax Media

Janani Venkataraman

Research Manager, Product and Audience Insights