Case Study: Kimberly-Clark Australia achieves more customer-centric product development and faster decisions with Vision Critical

How Kimberly-Clark Australia makes customer-centric product development decisions

Kimberly-Clark Australia wanted to become more customer-centric and needed direct feedback from moms to guide product development and marketing decisions. To do this, it worked with Vision Critical and used Vision Critical’s customer intelligence platform to launch the Huggies Online Panel, an insight community of 3,000 Australian moms.

Vision Critical helped Kimberly-Clark Australia create a two-way dialogue with its target customers, giving marketers and product teams fast access to consumer insights. The result was more customer-driven decisions, stronger brand loyalty, and faster research turnaround, with the company able to make decisions overnight and significantly improve the effectiveness and timeliness of its customer research.

Kimberly-Clark Australia

Alla Nock

Market Research & Analytics Manager, Kimberly-Clark Australia