Case Study: PLDT Enterprise achieves faster insight generation and improved revenue performance with Vision Critical

How PLDT Enterprise maximise business gains in B2B markets

PLDT Enterprise, the leading telecommunications and digital services provider in the Philippines, needed a better way to reach and understand hard-to-engage B2B decision makers. To improve relevance and customer-centric decision making, PLDT partnered with Vision Critical and its insight community approach to gather authentic feedback from enterprise customers across multiple industries.

Vision Critical helped PLDT Enterprise launch the online community PLDT Enterprise Connected, enabling faster and deeper insight generation for product and marketing decisions. The initiative delivered 2x faster insight generation, improved revenue performance, and more targeted messaging to B2B buyers, helping PLDT better position its Biz WiFi and cloud collaboration services.

PLDT

Joshua Montecillo

Category Head - Data, SME Segment Marketing