Case Study: Global maximizes campaign effectiveness and advertising ROI with Vision Critical

How Global maximizes campaign effectiveness and advertising ROI

Global needed a faster, more cost-effective way to gather actionable insight for its rapid campaign turnaround, while also creating tailored communications that fit strict brand guidelines across its eight stations. Vision Critical helped Global address this challenge through the Global Listener Community, which provided access to over 22,000 listeners across multiple audience segments.

Vision Critical’s solution is now used across Global’s programming, marketing, digital, and commercial teams for creative testing, usability feedback, and campaign effectiveness research, including implicit response testing. The result has been stronger client engagement, improved creative performance, and £1 million in incremental revenue year on year, while also helping Global generate business savings and increase investment in key categories like beauty.

Global

Hayley Fox

Head of Insight Innovation