Case Study: Refinery29 achieves stronger audience insights and ad revenue growth with Vision Critical

The always-on commitment to dialogue positions Refinery29 as a true expert on millennial women

Refinery29, the lifestyle entertainment and media company reaching 500 million young women globally, wanted to prove stronger ROI to new and existing partners by uncovering timely, relevant audience and campaign insights that competitors couldn’t easily replicate. They turned to Vision Critical for an insight community solution to support audience engagement, advertising and creative testing, and partnership programs.

Vision Critical’s Mad Chatter insight community helped Refinery29 gather feedback to improve campaigns, messaging, and delivery tactics while strengthening its position as an authority on millennial women. The results included influencing new research deals, providing campaign measurement, 34% year-over-year membership growth, and 70% growth in brand studies.

Refinery29

Brooke Hinton

Insights Manager