Case Study: AvalonBay Communities, Inc. achieves faster, cost-effective tenant insights with Vision Critical

How AvalonBay Communities engages with tenants to better its real estate developments

AvalonBay Communities, Inc., a U.S. apartment developer and manager, needed a more efficient, cost-effective way to engage tenants and gather meaningful feedback across a nationwide customer base. To replace costly in-person focus groups and reduce the burden on residents, AvalonBay turned to Vision Critical.

Vision Critical implemented its Discussions and Member Feedback applications to support ongoing online conversations, screening, and profiling in one central platform. As a result, AvalonBay now runs tenant discussions more frequently, in shorter timeframes, and at a fraction of the cost, while avoiding travel, incentives, and no-shows.

AvalonBay Communities, Inc.

Jamie Hood

Customer Insight Analyst, AvalonBay Communities, Inc.