Case Study: DEWALT achieves faster product innovation with Vision Critical

How the power tool manufacturer uses customer insight to spark innovation

DeWalt, the professional power tool manufacturer, needed a faster and more effective way to gather input from tradespeople and DIY users to support product innovation, testing, packaging, and marketing. To address the competitive durable goods market, DeWalt launched the DEWALT Insights Forum with Vision Critical, creating a 12,000-member insight community to inform decisions across the product development cycle.

Vision Critical’s software enabled DeWalt to build ongoing relationships with end users, test concepts more efficiently, and follow up after launch with satisfaction surveys. The results included more than $1 million saved in research costs in 2016 and nearly $6 million saved overall, along with faster, more accurate research and successful validation of new product updates.

DeWalt

Shannon Chenoweth

Market Research Manager