Case Study: Carman’s Fine Foods achieves deeper customer engagement with Vision Critical

How Carman's Fine Foods uses customer intelligence to build brand lovers

Carman’s Fine Foods needed a better way to stay close to consumers, improve engagement, and bring customer feedback into innovation decisions. Using Vision Critical’s customer intelligence platform and the Carman’s Kitchen Table online insight community, the brand created a direct line to nearly 3,000 passionate consumers and a more engaging, two-way research experience.

Vision Critical helped Carman’s Fine Foods launch a “Surprise and Delight” program, personalize member communications, and co-create products with customers. The results were strong: Carman’s increased studies from 2–3 per year to 21 in seven months, achieved a 46% average response rate, grew sample sizes to more than 1,100 versus 500 traditionally, and often received over 500 responses within hours of launching a study.

Carman’s Fine Foods

Carolyn Creswell

CEO