Case Study: Jamieson Laboratories achieves $200K in annual research savings and double-digit Vitamin C growth with Vision Critical

Having an always-on platform to engage consumers enables Jamieson to accelerate product innovation and drive sales

Jamieson Laboratories, Canada’s leading brand of vitamins, minerals, and natural health supplements, needed a faster, more agile way to engage consumers throughout its product innovation cycle. Faced with declining Vitamin C sales, Jamieson wanted to test chewable packaging and find better ways to communicate the product’s “deliciousness.” Vision Critical helped by powering the Jamieson VOICE insight community.

Using Vision Critical’s platform, Jamieson gathered consumer feedback to refine packaging and messaging for a product relaunch. The new graphics and optimized packaging resonated with consumers, helping drive double-digit growth in the Vitamin C category, uncover new market opportunities, and deliver $200K in annual research savings.

Jamieson Laboratories

Joel Scales

Director of Insights