Case Study: NASCAR improves the overall sports experience with Vision Critical

How NASCAR improves the overall sports experience with feedback from avid fans

NASCAR wanted to re-engage avid fans and better quantify their feedback after years of declining attendance and TV ratings. To do this, NASCAR partnered with Vision Critical, using The Official NASCAR Fan Council to gather input from passionate fans and help improve the overall sports experience.

With Vision Critical, NASCAR launched a 12,000-member insight community that engaged fans at least twice a month on key business and competition topics. The result was a tripling of meaningful fan feedback, an 80% reduction in costs, and the first increase in TV ratings and viewership in three years.

NASCAR

Brian Moyer

Managing Director of Market and Media Research, NASCAR