Case Study: Boston Pizza achieves smarter innovation and sales growth with Vision Critical

How a restaurant chain invites customers to improve the dining experience

Boston Pizza, Canada’s leading casual dining brand, needed faster customer insights to make product and marketing decisions in a highly competitive dining market. Using Vision Critical’s BP Test Kitchen insight community, the company gathered real-time feedback from more than 13,000 members to answer questions about menu items, pricing, and campaign messages.

Vision Critical helped Boston Pizza turn customer feedback into action by testing new ideas quickly and using the results to guide innovation and advertising. The approach delivered measurable impact, including a 9% increase in kids meal sales, while also helping Boston Pizza develop successful new menu items and make smarter, customer-led decisions.

Boston Pizza

Matthew Borges

Marketing Analytics and Research Manager