Case Study: Southern Cross Austereo achieves audience-led growth with Vision Critical

How Southern Cross Austereo drive business growth through insight An eight year journey to audience led

Southern Cross Austereo, a leading radio and TV distributor in Australia, needed a way to cut through a crowded media market and ensure its content and advertising resonated with target audiences. Using Vision Critical’s customer insight communities, SCA sought to better understand audience needs and validate marketing and content decisions across the business.

Vision Critical helped Southern Cross Austereo continuously gather agile audience insight across four communities and inform more than 12 internal teams. The approach supported campaign testing, brand tracking, segmentation, and content testing, helping SCA generate over $15 million in advertising revenue in 2017 and achieve an 18-point increase in NPS for the Hit Network.

Southern Cross Austereo

John Musgrove

Head of Research