Case Study: Westpac achieves better products and faster innovation with Vision Critical

How Westpac engages customers to build better products

Westpac, one of Australia’s leading banks, wanted to roll out new products faster and at lower cost while staying truly customer-centric. To do that, it used Vision Critical’s customer intelligence software to create customer and employee communities that could validate ideas, test concepts, and gather direct feedback.

Vision Critical helped Westpac launch a more agile, insight-driven innovation process, including a wearables proof-of-concept with its employee community. The result was faster time-to-market, stronger stakeholder input, and improved product decisions, with the wearables project delivered for $20,000 versus traditional projects of over $100,000 and achieving more than 90% completion of diary tasks.

Westpac

Jaimes Nel

Senior Service Designer