Case Study: GoDaddy achieves faster product innovation with Vision Critical

A deeper understanding of customer attitudes, emotion and intent delivers real-time insight for ongoing development sprints

GoDaddy needed faster, more scalable customer insight to support a customer-obsessed product development and UX process. Traditional focus groups and user testing were too slow and limited to provide the in-the-moment attitudes, emotion, and intent the teams needed. Vision Critical helped GoDaddy address this with its customer intelligence and insight community capabilities.

With Vision Critical, GoDaddy’s Customer Council now delivers actionable insight in as little as three days, enabling rapid targeting of customer groups and deeper customer profiles. The result has been reduced costly mistakes, more accurate personas, and faster product development, while the research team has been able to run nearly twice as many research activities without increasing budget or resources.

GoDaddy

Lori Iventosch-James

Senior Director, Customer Experience & Marketing Research