Case Study: University of British Columbia achieves stakeholder insight and better campus engagement with Vision Critical

How UBC is building a world-leading university with stakeholder insight

The University of British Columbia (UBC) needed a way to gather robust, timely insight from students, faculty, and alumni to help improve campus life, programs, communications, and overall stakeholder engagement. To stay relevant and demonstrate value, UBC turned to Vision Critical for a solution that could help it understand and act on feedback from its university community.

Vision Critical supported UBC with its Open Minds Forum insight community, which includes 5,000 students, alumni, and faculty. This helped UBC plan and validate new programs and measure the impact of an environmental sustainability campaign. The feedback showed how the campaign influenced student behavior and supported marketing objectives, helping UBC better align stakeholder concerns and optimize communications.

University of British Columbia

Kari Grist

Managing Director, Communications and Marketing