Case Study: Golf Digest achieves real-time reader insight and stronger ad revenue with Vision Critical

How Golf Digest stays competitive by adapting its approach to customer research

Golf Digest, the world’s largest golf publication with 1.6 million readers, needed a faster, more modern way to gather customer research as the media landscape changed. Its traditional mail-out surveys were no longer meeting the expectations of internal stakeholders and advertisers, who wanted immediate feedback and actionable insight. Golf Digest turned to Vision Critical and its customer intelligence platform to update its research approach.

Vision Critical helped Golf Digest build Golf Digest Insiders, an insight community of nearly 9,000 readers that delivers ongoing qualitative and quantitative feedback. The solution gave advertisers and editors near real-time insight, helped support ad testing during major tournaments, and became a valuable resource for the business. According to the case study, the community helped prevent a substantial loss of advertising revenue by enabling a major partner to keep advertising with Golf Digest.

Golf Digest

Chris Barton

Former Associate Director of Strategic Marketing, Golf Digest Properties