Case Study: Dean Clinic achieves deeper patient loyalty and smarter marketing decisions with Vision Critical

How the Dean Clinic gets closer to its patients and makes better-informed marketing decisions

Dean Clinic, a Wisconsin-based physician group, wanted a better way to include the patient voice in decisions and improve marketing effectiveness. Traditional research methods were too slow and costly, and the clinic lacked timely customer insight to guide spending and strategy. To address this, Dean Clinic worked with Vision Critical and its customer intelligence platform.

Vision Critical helped Dean Clinic launch “Dean Listens,” an insight community engaging more than 1,200 members and delivering near real-time feedback, better targeting, and faster survey turnaround. As a result, Dean Clinic challenged outdated marketing assumptions, made more informed advertising decisions, and became more efficient across departments. The initiative also deepened patient loyalty and improved the customer brand experience.

Dean Clinic

Mark Rothwell

VP of Marketing and Communications, Dean Clinic