Case Study: Connections Academy achieves higher parent satisfaction and engagement with Vision Critical

Ongoing engagement with students and parents drives key decisions at every touch point of the family experience

Connections Academy, which supports K-12 online schools and a global private school, needed to improve onboarding for new families and build a stronger sense of community in a virtual education setting. Working with Vision Critical, the company used an insight community called Chalk Talk to gather ongoing feedback from students, parents, teachers, and district partners.

Vision Critical helped Connections Academy turn that feedback into practical improvements, including new family resources, an interactive scheduling tool, a consolidated program guide, and a simplified enrollment process. The initiative also informed blog content and email updates, contributing to a 4.3% increase in parent satisfaction, a 2.1% increase in NPS, and a 2% increase in returning families.

Connections Academy

Ben Petersen

Director of Enrollment