Validity B2B Case Studies & Customer Successes

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Validity is a global provider of data integrity, compliance, and email verification software, with products including DemandTools, DupeBlocker, PeopleImport, and BriteVerify. Thousands of organizations worldwide rely on its offerings to improve data quality, compliance, and email deliverability.

Case Studies

Showing 126 Validity Customer Success Stories

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1440 achieves over 99% inbox placement with Validity

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908 Devices boosts Salesforce data quality and operational efficiency with Validity DemandTools

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Adobe achieves unified account planning and faster sales insights with Validity (GridBuddy)

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Airtasker achieves 99.9% inbox placement and $500K annual revenue uplift with Validity's Everest email deliverability platform

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Airtasker achieves 99.9% inbox placement with Validity's Everest email deliverability platform

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Akamai Technologies achieves 300x faster CRM data cleanup and 90% clean records with Validity's DemandTools

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Akamai boosts CRM data quality and sales efficiency with Validity DemandTools

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Appliances Online - Customer Case Study

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Argyle Executive Forum achieves reliable, automated management of its highly customized Salesforce database with Validity

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BARBRI automates Salesforce data cleansing with Validity DemandTools

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bet365 achieves a successful ESP migration and 99.7% inbox placement with Validity

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Beyond Risk removes 15,000 duplicates and modifies 60,000 records with Validity DemandTools

Binance achieves multimillion-dollar revenue uplift with Validity

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Boot Barn achieves $1.1 million in annual revenue uplift with Validity Sender Certification

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Boozt.com achieves near‑100% inbox placement and higher open rates with Validity's Sender Certification

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Boozt.com achieves near-100% inbox placement with Validity Sender Certification

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BrandAlley achieves optimized sender reputation and stable inbox deliverability with Validity

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BrandAlley Reaches 100M More Inboxes Per Year with Validity Sender Certification

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Capify achieves clean, trusted sales data and streamlined lead management with Validity

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CareerBuilder achieves cost savings, improved inbox placement, and increased candidate engagement with Validity (250ok)

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Cheerz achieves nearly 40% higher email open rates and 99.9% inbox placement with Validity Certification

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Cheerz boosts email open rates with Validity Certification

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Clear Capital reduces data cleansing time with Validity DemandTools and BriteVerify

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ClickDimensions achieves proactive deliverability monitoring and improved operational efficiency with Validity's 250ok

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Comexposium achieves 100% Microsoft inbox placement and improved email deliverability with Validity

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Comexposium boosts email inbox placement with Validity

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Confused.com Restores Inbox Placement and Email Revenue with Validity Sender Certification

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Copeland streamlines email marketing migration with Validity

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Cybersecurity Firm achieves cleaner CRM data and improved lead management with Validity's DemandTools

Data & Marketing Association achieves 54% higher click-throughs and 98% inbox placement with Validity’s Everest

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Network Digital Marketing achieves a 99% inbox placement rate with Validity Everest and Sender Certification

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Ding achieves higher email engagement and near-zero Gmail spam with Validity

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DMA boosts email click rates by 54% with Validity Everest

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DonorsChoose achieves near-perfect email deliverability and $26M in pandemic donations with Validity

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DonorsChoose achieves 99.7% inbox placement with Validity Everest

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Easy Voyage improves email deliverability and sender reputation with Validity

Easyvoyage - Customer Case Study

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Edmentum achieves trusted CRM data and better work/life balance with Validity DemandTools

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Edmentum achieves clean, reliable data and faster migration with Validity DemandTools

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Emarsys achieves 27% open-rate & 35% click uplift — £26,250 extra revenue per 1M emails with Validity Certification

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Emarsys Achieves Higher Open and Click Rates with Validity Certification

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FanFinders achieves 95% inbox placement and increased engagement with Validity's Sender Certification

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FanFinders achieves 95% inbox placement and stronger email engagement with Validity Sender Certification

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Freshfields Bruckhaus Deringer LLP improves CRM data quality and email performance with Validity

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Frontier Airlines - Customer Case Study

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Furniture Row achieves 10-15% higher inbox placement with Validity

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Furniture Row boosts inbox placement by 10-15% with Validity

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Giant Eagle achieves 100% ROI in less than two months and reduces data management time by 85% with Validity

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Global Electronics Company achieves 99 Sender Score and 70% higher inbox placement with Validity Certification

a global financial services company boosts inbox placement and transactions with Validity

Global Hotel Alliance achieves near-100% inbox placement with Validity Everest

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Global Provider of Commercial Data Company achieves cleaner, automated Salesforce data with Validity DemandTools

Groupon - Customer Case Study

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Grupo Recovery achieves 100% inbox placement and 16x weekly deal growth with Validity

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Hickory Farms achieves 150% increase in open rates with Validity's Everest View Time Optimization

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Hickory Farms achieves near-100% inbox placement and stronger holiday revenue with Validity

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Hickory Farms boosts open rates by 150% with Validity’s View Time Optimization

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Ice Travel Group achieves a successful merger with strong inbox placement using Validity Sender Certification and Everest

icelolly.com achieves a 5% open-rate lift in two months with Validity's Return Path

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icelolly.com improves open rates by 5% with Validity

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Bradford Hammacher Group achieves 98% inbox placement with Validity Everest

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Imperia Online achieves 99% inbox placement with Validity Sender Certification

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Individual Restaurants - Customer Case Study

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Individual Restaurants achieves higher inbox placement and engagement with Validity

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Intelsat achieves 90% faster asset and inventory management with Validity's GridBuddy

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Itison achieves 11% higher open rates and near‑instant email delivery with Validity's Sender Certification

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itison achieves better email deliverability and higher open rates with Validity

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J.Jill maintains a 99.7% inbox placement rate through three ESP migrations with Validity Everest

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J.Jill achieves consistent 99.7% inbox placement through three ESP migrations with Validity Everest

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lm group achieves 97%+ inbox placement and a 99 Sender Score with Validity’s Certification

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lm group improves email deliverability with Validity Certification

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MandM achieves 100% inbox placement with Validity Sender Certification

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Marks & Spencer achieves near‑100% inbox placement and 20% more opens with Validity's Sender Certification

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Marks & Spencer boosts inbox placement and opens with Validity Sender Certification

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Mercedes Benz - Customer Case Study

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Mercedes-Benz USA achieves a 10% increase in email deliverability with Validity

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MeritB2B achieves over 60% improvement in inbox placement rates with Validity

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MeritB2B improves inbox placement rates by over 60% with Validity

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Meta Platforms, Inc. achieves 50% reduction in CRM update time with Validity's GridBuddy Connect

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Meta Platforms reduces CRM update time by 50% with Validity GridBuddy Connect

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Morning Brew - Customer Case Study

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Motability Operations achieves 99.8% inbox placement and 60% more website traffic with Validity Sender Certification

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Neyber achieves 63% loan application conversion with Validity

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Oceana improves email deliverability and boosts fundraising during peak season with Validity's 250ok

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Online Education achieves 98.1% overall inbox placement with Validity Everest

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Online Education achieves 98% inbox placement with Validity Everest

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Onlinebingo boosts email revenue and open rates with Validity

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OpticsPlanet boosts Microsoft inbox placement and engagement with Validity

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Overstock boosts inbox placement and revenue with Validity

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PeopleConnect achieves improved email deliverability and actionable insights with Validity (250ok)

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Philips achieves up to 98% inbox placement and a 99 Sender Score with Validity Certification

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Philips achieves higher inbox placement and deliverability with Validity Certification

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Pivotree saves hours on CRM updates and boosts employee satisfaction with Validity's GridBuddy Connect

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Pivotree Saves Hours Updating CRM Data with GridBuddy Connect from Validity

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Pizza Hut Restaurants UK achieves ~100% inbox placement and 15x ROI with Validity's Sender Certification

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Princess Polly achieves a 32% revenue increase with Validity Sender Certification

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Publishers Clearing House boosts click-through and conversion rates with Validity

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Razer boosts holiday email revenue with Validity

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RE+ Events removes Salesforce duplicates and boosts data quality with Validity DemandTools

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Reading For Education achieves a 200% email revenue uplift with Validity’s Everest and BriteVerify

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Reading For Education achieves a 200% email revenue uplift with Validity's Everest and BriteVerify

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Red Letter Days reduces bounce rate by 75% and increases email-attributable revenue by 10% with Validity's Sender Certification

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Red Letter Days boosts inbox placement and email revenue with Validity Sender Certification

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Reed.co.uk achieves a 99% inbox placement rate with Validity Sender Certification

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Ridecell achieves 100% usable records with Validity DemandTools

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Sierra Trading Post grows its BarnBurners email list and boosts revenue with Validity

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Skin Care Company - Customer Case Study

Southwest Airlines Achieves First-Class Email Deliverability with Validity

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SPCA International boosts email revenue with Validity Certification

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Tabcorp achieves best‑in‑class 100% inbox placement and $80k annual revenue uplift with Validity's Everest

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Tabcorp achieves best-in-class email performance with Everest from Validity

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Terminix boosts inbox placement and email performance with Validity

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The Bradford Hammacher Group achieves 98% inbox placement with Validity’s Everest

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The Bradford Hammacher Group achieves 98% inbox placement with Validity Everest

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The Loyalty Co achieves 99% inbox placement (2× increase) with Validity

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The Rank Group achieves near-100% inbox placement with Validity's Everest platform

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The Rank Group achieves best-in-class email deliverability with Validity

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The ServiceMaster Company boosts Gmail inbox placement and email ROI with Validity

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TheLoyaltyCo. achieves 99% inbox placement with Validity

Thornburg Investment Management saves 120 hours every week with Validity DemandTools and BriteVerify

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Tommy Bahama achieves seamless email migration and strong inbox deliverability with Validity

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University of Arizona improves data quality and prevents duplicates with Validity DemandTools

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Viajar Barato achieves 100% inbox placement with Validity Sender Certification

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Virgin Atlantic achieves 100% inbox placement and 99/100 sender reputation with Validity Everest

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Virgin Atlantic achieves 100% inbox placement with Validity Everest

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Westpac achieves near-100% inbox placement with Validity's email deliverability solutions

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