Validity B2B Case Studies & Customer Successes

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Validity is a leading global provider of data integrity and compliance offerings that thousands of organizations worldwide rely on to trust their data. With highly-valuewed products including DemandTools, DupeBlocker, and PeopleImport, Validity is empowering organizations worldwide to make better decisions that drive more leads, close more deals, and confidently plan for continued growth.

Case Studies

Showing 65 Validity Customer Success Stories

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Adobe achieves unified account planning and faster sales insights with Validity (GridBuddy)

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Airtasker achieves 99.9% inbox placement and $500K annual revenue uplift with Validity's Everest email deliverability platform

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Akamai Technologies achieves 300x faster CRM data cleanup and 90% clean records with Validity's DemandTools

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Appliances Online - Customer Case Study

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Argyle Executive Forum achieves reliable, automated management of its highly customized Salesforce database with Validity

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Boozt.com achieves near‑100% inbox placement and higher open rates with Validity's Sender Certification

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BrandAlley achieves optimized sender reputation and stable inbox deliverability with Validity

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Capify achieves clean, trusted sales data and streamlined lead management with Validity

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CareerBuilder achieves cost savings, improved inbox placement, and increased candidate engagement with Validity (250ok)

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Cheerz achieves nearly 40% higher email open rates and 99.9% inbox placement with Validity Certification

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ClickDimensions achieves proactive deliverability monitoring and improved operational efficiency with Validity's 250ok

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Comexposium achieves 100% Microsoft inbox placement and improved email deliverability with Validity

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Cybersecurity Firm achieves cleaner CRM data and improved lead management with Validity's DemandTools

Data & Marketing Association achieves 54% higher click-throughs and 98% inbox placement with Validity’s Everest

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Ding - Customer Case Study

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DonorsChoose achieves near-perfect email deliverability and $26M in pandemic donations with Validity

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Easyvoyage - Customer Case Study

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Edmentum achieves trusted CRM data and better work/life balance with Validity DemandTools

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Emarsys achieves 27% open-rate & 35% click uplift — £26,250 extra revenue per 1M emails with Validity Certification

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FanFinders achieves 95% inbox placement and increased engagement with Validity's Sender Certification

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Frontier Airlines - Customer Case Study

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Furniture Row notes 10-15% increase in inbox placement

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Giant Eagle achieves 100% ROI in less than two months and reduces data management time by 85% with Validity

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Global Electronics Company - Customer Case Study

Global Financial Services Company - Customer Case Study

Global Provider of Commercial Data Company achieves cleaner, automated Salesforce data with Validity DemandTools

Groupon - Customer Case Study

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Hickory Farms achieves 150% increase in open rates with Validity's Everest View Time Optimization

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icelolly.com achieves a 5% open-rate lift in two months with Validity's Return Path

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IHG Optimizes and Secures Email Channel with Return Path

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Individual Restaurants - Customer Case Study

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Intelsat achieves 90% faster asset and inventory management with Validity's GridBuddy

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Itison achieves 11% higher open rates and near‑instant email delivery with Validity's Sender Certification

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J.Jill maintains a 99.7% inbox placement rate through three ESP migrations with Validity Everest

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lm group achieves 97%+ inbox placement and a 99 Sender Score with Validity’s Certification

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Marks & Spencer achieves near‑100% inbox placement and 20% more opens with Validity's Sender Certification

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Mercedes Benz - Customer Case Study

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MeritB2B achieves over 60% improvement in inbox placement rates with Validity

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Meta Platforms, Inc. achieves 50% reduction in CRM update time with Validity's GridBuddy Connect

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Morning Brew - Customer Case Study

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Neyber - Customer Case Study

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Oceana improves email deliverability and boosts fundraising during peak season with Validity's 250ok

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Online Education achieves 98.1% overall inbox placement with Validity Everest

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Onlinebingo - Customer Case Study

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OpticsPlanet - Customer Case Study

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Overstock - Customer Case Study

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PeopleConnect achieves improved email deliverability and actionable insights with Validity (250ok)

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Philips achieves up to 98% inbox placement and a 99 Sender Score with Validity Certification

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Pivotree saves hours on CRM updates and boosts employee satisfaction with Validity's GridBuddy Connect

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Publishers Clearing House - Customer Case Study

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Razer - Customer Case Study

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Reading For Education achieves a 200% email revenue uplift with Validity’s Everest and BriteVerify

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Red Letter Days reduces bounce rate by 75% and increases email-attributable revenue by 10% with Validity's Sender Certification

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Sierra Trading Post - Customer Case Study

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Skin Care Company - Customer Case Study

SPCA International - Customer Case Study

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Tabcorp achieves best‑in‑class 100% inbox placement and $80k annual revenue uplift with Validity's Everest

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Terminix - Customer Case Study

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The Bradford Hammacher Group achieves 98% inbox placement with Validity’s Everest

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The Loyalty Co achieves 99% inbox placement (2× increase) with Validity

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The Rank Group achieves near-100% inbox placement with Validity's Everest platform

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The ServiceMaster Company - Customer Case Study

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Tommy Bahama - Customer Case Study

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Virgin Atlantic achieves 100% inbox placement and 99/100 sender reputation with Validity Everest

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Westpac - Customer Case Study

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