Case Study: PeopleConnect achieves improved email deliverability and actionable insights with Validity (250ok)

250ok Helps PeopleConnect Energize Homegrown Email System for Greater Results

PeopleConnect, owner of the Intelius product, relied on a homegrown in-house email sending platform and faced deliverability and inboxing challenges across B2B and B2C channels with limited internal resources. Seeking better insight, routing, and hands-on support, PeopleConnect turned to Validity and its 250ok platform and Experts to address authentication, deliverability visibility, and complaint analysis needs.

Validity implemented the full 250ok solution—surfacing feedback loop complaint data, centralizing analytics, and providing Expert onboarding and deliverability guidance—plus DMARC implementation to strengthen authentication. As a result, PeopleConnect unlocked deeper, actionable insights into its email program, gained better complaint analysis and tailored support, and achieved improved deliverability visibility and ROI under Validity’s guidance.

PeopleConnect

Lori Dereget

Marketing Manager