Case Study: Ding achieves higher email engagement and near-zero Gmail spam with Validity

Ding - Customer Case Study

Ding, a leading international mobile top-up network, relied heavily on email marketing but lacked visibility into its performance. With low inbox placement rates—especially with Gmail, where 64% of emails went to spam—the company needed a solution to optimize its campaigns. To address this, Ding partnered with Validity and implemented its Inbox Monitor solution to gain actionable data on their email deliverability.

Using the Validity platform, Ding gained insight into its sending reputation and was able to segment its user base for more targeted communication. This strategy significantly improved engagement and deliverability. As a result, open rates increased from 23% to 37%, click rates rose from 25% to 48%, and Gmail inbox placement soared to 98.7%. Most importantly, Validity's solution helped Ding increase its email revenue by 321%.

Ding

Ellouise Hogan

Head of CRM and Web Projects