Case Study: The ServiceMaster Company boosts Gmail inbox placement and email ROI with Validity

The ServiceMaster Company - Customer Case Study

The ServiceMaster Company, a leader in the residential and commercial service industry, faced a significant challenge with email deliverability, particularly at Gmail. This poor inbox placement rate was damaging the performance of their critical email marketing channel and hindering their ability to convert leads. They partnered with Validity to address this challenge and improve key metrics.

Validity's Managed Services team performed an in-depth analysis to uncover the root cause of the deliverability problems. They provided the data and insights needed to refine strategies, leading to phenomenal results. Inbox placement at Gmail soared from 60% to over 90%. This improvement fueled double-digit growth in open and click rates across their entire program and triple-digit increases in sales conversions for remarketing campaigns, proving a direct link to significant YoY revenue growth.

The ServiceMaster Company

Janet McQuarrie

Email Marketing Strategist